Lezen (PDF) Breakthrough Advertising
By Eugene M. Schwartz
This is not a book just for copywriters and other advertising experts but
a book for every business owner, marketing expert or anyone who needs to
increase sales.The reason why is because it deals with how to channel the
forces in the marketplace which control sales.Put simply, Gene's book
addresses the universal problem of all copywriting: How to write a
headline ? and an ad that follows it ? that will open up a whole new market.
